Conversion rate optimization might be something that you have mastered in the past. The thing is, the landscape of CRO is continuously evolving, and what you knew many years back might not be so relevant now.
It’s crucial that you’re updated with more innovative, newer CRO tactics. The ones that will assist you to drive more conversions yearly.
Listed here are some of the practices you should get ready for conversion optimization in 2018:
#1 Implement User-Generated Content (UGC) More Effectively
Now, trust is an essential factor when you plan to drive conversions to your website. You may optimize the web pages with statements as well as points to show that people can honestly trust you. But that won’t cut it.
People are more prepared to trust other clients than they will believe your claims. Therefore you have to prove your claims via social proof like user-generated content.
Pew Research Center discovered that 82% of United States adults reviews and read ratings from other customers before they buy something on the internet for the first time. However, it is likely that you know that already. Maybe you already have ratings and reviews up on your product pages. It may work well to drive a decent level of conversions.
But for 2018, you can optimize how you show UGC to increase conversions. Apart from the usual way of displaying ratings and reviews, you can go for more visual UGC.
#2: Assist Shoppers to Get Answers Quickly
Those who shop on the internet mostly do because it is convenient. They do not want to waste time traveling to the shop when they can just get what they required from their homes.
Therefore, these shoppers naturally would expect to get what they quickly need and buy it without hassle. When they are can’t do this, it can frustrate them and lead to a loss of conversion chance.
Based on Avaya, consumers choose not to call a business and prefer to communicate via messages. This is especially common with millennials.
Also, NeuraFlash and Bentley University discovered that each respondent in their joint research would instead get chatbot conversations with any business if it assists them to save time as well as solve their challenges.
So it is clear that the strategy for you conversation rate optimization (CRO) needs to also consider the shoppers needs to get their questions quickly answered without calling you up.
#3: Prioritize Your Personalized Site Experience
At a period when retailers, as well as B2B companies, are struggling to stand out too, you can not afford to have a site experience is as generic as that of the competitors. The experience could be sufficiently pleasant. But there is nothing which sets it apart from others.
#4 Optimize The Checkout Page
The checkout page is among the most critical elements in the sales funnel. It is the page that will determine whether you close the sale or not. Even if shoppers have made it all the way through, now, there is a good chance they might change their mind if anything goes wrong on your checkout page.
The Baymard Institute has discovered that e-commerce retailers encounter an average rate of cart abandonment almost 70 percent.
This shows that many retailers might not be doing enough to make sure checkout pages are well optimized for conversions. It’s therefore vital that the conversion rate optimization 2018 strategy involves optimizing the checkout page.
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